Awards for Distinction 2018 – Best Wealth Manager – Digital Innovation



Creditease Wealth Management.


Hou Lin

senior vice president,
and general manager,
product department,
CreditEase Wealth Management

“As a longstanding member of the fintech industry, the spirit of digital innovation and research is institutionalised throughout CreditEase, and we have been committed to developing strong technological capabilities and using science and technology to promote financial innovation and wealth management. As an example of how we integrate digital innovation in our wealth management business, in 2018 we developed the ‘AI+FoF’ system, utilising machine learning for data storage, sorting, structural analysis, and real-time tracking. This innovation was implemented to improve FoF managers’ investment capability and management capability.”

Winners rationale

Firmly occupying the space where wealth management intersects with fintech, CreditEase Wealth Management has proved itself a pioneer in the age of disruption. As the necessity for digital solutions continued to escalate in 2018, the wealth manager showcased its prowess in building and utilising neoteric systems and servicing the burgeoning Chinese HNW segment by leveraging its in-house capabilities, extensive industry experience, and modern technologies.

The strength of any structure lies in its foundation, and CreditEase WM’s foundations are soundly built to facilitate effective risk management, efficient data analysis, and enhanced flexibility. The firm’s data centre, for example, utilises multi-sided digital management, a microservice architecture, and a private cloud solution in order to increase stability, promote system integration, and reduce downtimes. Further, the wealth manager employs comprehensive monitoring solutions for performance data collection and leverages its impressive AI capabilities to process big data, improve data analysis, and offer its wealth managers better insight.

From account opening to investing to maintenance, clients also benefit from CreditEase WM’s technological know-how. It has independently developed its own AI-powered KYC client scorecard which identifies target clients and categorises existing customers in order to improve marketing and business efficiency. HNW clients also enjoy tech-enabled account aggregation services, risk assessments, as well as continuously enhanced touch points. While over 90% of the wealth manager’s clientele have access to their personal data via mobile apps, their relationship managers’ productivity is also improved via the CreditEase-developed app ‘Yi Xin Li Cai Shi’ — ‘CreditEase Financial Advisor’ in English.

The wealth manager also boasts an AI platform, AI+FoF, which sorts, stores, analyses, and tracks data on private equity fund of funds. Currently, the system can process more than 10 million data points a second in real time and provides information on 20,000-plus institutions according to more than 60 criteria. By enabling two-way interaction between active fund of funds managers and big data, the system significantly improves managers’ investment and management capabilities. Looking forward, CreditEase plans to expand the platform to include other asset classes.

Having built a culture and developed systems that rest on the key tenets of innovation and backed by a 200-strong IT team comprising experts in the fields of internet, digital, and robotic technologies, CreditEase WM continues to explore and push the frontiers of financial technologies in order to improve operations, heighten customer satisfaction, and develop the wealth management space as a whole.

CreditEase Wealth Management is Asian Private Banker’s Best Wealth Manager – Digital Innovation for 2018.

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