Awards for Distinction 2017 – Best Private Bank – Middle East



Emirates NBD


Saod Obaidalla

Executive Vice President, Head of Private Banking, Emirates NBD

“We are delighted to be honoured once again by a prestigious platform such as Asian Private Banker. As a bank that is fully focused on a customer-first approach, we are valued for our bespoke advisory services, delivered by an experienced team with deep investments expertise and local insights, supported by innovative digital platforms that enable our customers to experience a truly integrated private banking experience.”

Winners rationale

The Middle East and North Africa’s private banking industry is expanding in line with the development of the oil-rich region. Leveraging the trend, Emirates NBD Private Banking has remained a consistent achiever in 2017, posting significant growth across key financial metrics.

Last year has proved to be an exceptional year for Emirates NBD, the private banking unit was grown its AUM by a significant amount, with a large focus placed on fee-based discretionary income, which has greatly contributed to the bank’s overall performance.

This huge progress has been achieved not only through the organic growth from existing clients in the bank’s core markets, but also through the new market segments the bank rolled out, notably African high net worth and ultra high net worth individuals.

Recognising value-added services needs from their increasingly sophisticated investors, Emirates NBD has developed its products and services offering in terms of both breadth and depth, and also expanded its expertise into customised deals.

Emirates NBD has also proven itself to be the leading bank in delivering first-to-market innovations during the past year. These include “branch of the future”, tablet-based financial planning and robo-advisory.

On the talent front, Emirates NBD has invested heavily in its learning and development centre. Over the past 12 months, over 150 employees have attained accredited financial certification and completed soft skills and customer service training from the bank. In addition, “recognition, work life balance, open door policy and diversity” has played a vital role in employee retention at Emirates NBD.

Emirates NBD is Asian Private Banker’s Best Private Bank – Middle East for 2017.

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