Asset Management Awards for Excellence 2018 – Best Fund Provider – Customised Deal

Best Fund Provider Customised Deal


New Capital – EFG Asset Management

Best Fund Provider – Customised Deal

Andrew Lee

Chief Executive Officer, EFG Asset Management (HK) Limited

“It is our great honour that New Capital – EFG Asset Management receives such recognition from Asian Private Banker. We are not looking to offer product in every category and will not launch funds just to satisfy the latest trend. Rather we offer a focused portfolio of investment-led and relevant strategies and introduce funds in areas where we feel a long-term cycle is beginning, often making us appear contrarian relative to the wider industry.”

Winners rationale

Asia’s private banking industry, at one time almost purely dominated by brokerage activities, has made significant headway in shifting client focus away from product, price and individual transactions, towards an approach attentive to client risk profiles, long-term goals and intended outcomes. There are times, however, when a client’s needs extend beyond the available product set. In such cases, flexibility and the capacity to deliver bespoke solutions can prove a decisive point of difference for asset managers.

This year, Asian Private Banker introduced the award for Best Fund Provider – Customised Deal. This category recognises the growing need for wealth managers, where appropriate, to provide bespoke solutions.

Leveraging its investment solutions platform, EFG Asset Management (EFGAM), in 2017, demonstrated its ability provide bespoke solutions in a variety of manners, including through white labelling, structured product solutions, research services, risk management and client reporting.

Beyond providing and supporting product manufacturing and after-sales, EFGAM’s fervour for innovation extends to its investment process. Through its “Future Leaders Panel”, it amalgamates the best minds from the industry and academia to deliver a proprietary framework to enhance its research capabilities.

In the increasingly competitive area of wealth management in Asia, a wholesale approach to the business may be insufficient to satisfy the complex and granular needs of private banking clients. Accordingly, private banking gatekeepers have recognised EFG Asset Management as the region’s Best Fund Provider – Customised Deal for 2018.

Contact Us
All awards related enquiries to
+852 2529 4277