Winners rationale

Asia’s private banking industry, at one time almost purely dominated by brokerage activities, has made significant headway in shifting client focus away from product, price and individual transactions, towards an approach attentive to client risk profiles, long-term goals and intended outcomes. There are times, however, when a client’s needs extend beyond the available product set. In such cases, flexibility and the capacity to deliver bespoke solutions can prove a decisive point of difference for asset managers.

This year, Asian Private Banker introduced the award for Best Fund Provider – Customised Deal. This category recognises the growing need for wealth managers, where appropriate, to provide bespoke solutions.

Leveraging its investment solutions platform, EFG Asset Management (EFGAM), in 2017, demonstrated its ability provide bespoke solutions in a variety of manners, including through white labelling, structured product solutions, research services, risk management and client reporting.

Beyond providing and supporting product manufacturing and after-sales, EFGAM’s fervour for innovation extends to its investment process. Through its “Future Leaders Panel”, it amalgamates the best minds from the industry and academia to deliver a proprietary framework to enhance its research capabilities.

In the increasingly competitive area of wealth management in Asia, a wholesale approach to the business may be insufficient to satisfy the complex and granular needs of private banking clients. Accordingly, private banking gatekeepers have recognised EFG Asset Management as the region’s Best Fund Provider – Customised Deal for 2018.