Advertising Specifications

Digital Banners


Website
– Leaderboard Ad (970x90px & 728x90px) + Mobile Leaderboard Ad (320x50px)
– MPU Ad (300x250px)
– Half Page Ad (300x600px)

  • Accepted File Formats: JPG/JPEG, GIF, PNG
  • Max Initial File Load Size: 200 kb
  • Animation Guidelines: 15 sec max animation length
  • Landing page URL – clickable on display banner(s)
  • HTML5 is supported
  • We support 3rd party ad serving or ad tracking that is compatible with Google Ad Manager
  • Material deadline cutoff time is 48 hours prior to launch; a delay in providing the materials may result in the date of launch to be postponed to the next available day as per APB inventory


E-newsletter (Daily and Bottom Line)
– Logo Sponsor

  • Your company logo in high resolution (min. 1024px with transparent background)
  • Accepted File Formats: JPG/JPEG, PNG
  • Landing page URL – clickable on your logo
  • Material deadline cutoff time is 48 hours prior to launch; a delay in providing the materials may result in the date of launch to be postponed to the next available day as per APB inventory

– Horizontal Banner Ad (600x120px)

  • Accepted File Formats: JPG/JPEG, GIF, PNG
  • Max Initial File Load Size: 200 kb
  • Animation Guidelines: 15 sec max animation length
  • Landing page URL – clickable on your creative(s)
  • Material deadline cutoff time is 48 hours prior to launch; a delay in providing the materials may result in the date of launch to be postponed to the next available day as per APB inventory

Search Bar Sponsor

  • Your company logo in high resolution (min. 1024px with transparent background)

 

Content Widget

  • Content Widget Title (approx. 10 words)
  • Content (approx. 30 words, excluding disclaimers, max. 60 words, including disclaimers)
  • Featured Image (min. dimension 1200x600px; 2:1 format; max. size 200KB; JPG Format)
  • Your company logo in high resolution (min. 1024px with transparent background)
  • Content URL link

 

Native Advertising Specifications & Requirements

Digital Advertorial

  • Article Title (max. 55 characters)
  • Article Content (approx. 650 words, excluding disclaimers; max. 1000 words, including disclaimers)
  • Featured Image (min. dimension 1200x600px; 2:1 format; max. size 200KB; JPG Format; must be a photo in line with the rest of our featured images. It should not be a graphic used in company advertising materials, a diagram, chart, infographic, cgi, clipart image, contain large country flags, or have text on it)
  • Your company logo in high resolution (min. 600px width) and horizontal format
  • Optional: 2-3 in-article images (max. dimension 1600×800px WxH; max. size 100KB; JPG Format; it should not be a graphic used in company advertising materials)

Please Note:

  • All materials must be sent 2 weeks prior to the launch date to ensure content is reviewed by APB and previews can be provided to the Client for approval. Delay in providing materials to APB may result in a postponed campaign launch.
  • For APB-written advertorials, a brief form will be sent to the client not less than one month before the launch date. A phone interview will be conducted to understand the needs of the client. The advertorial will not be produced if the client refuses the interview request.

Partner Content Link

  • Article Headline for both the e-newsletter and social media (Max 55 characters)
  • Social Media Lead In Text/Blurb (Up to 500 characters but 150 characters is advised for optimal performance)
  • Featured Image (min. dimension 1200x600px; 2:1 format; max. size 200KB; JPG Format; must be a photo in line with the rest of our featured images. It should not be a graphic used in company advertising materials, a diagram, chart, infographic, cgi, clipart image, contain large country flags, or have text on it)
  • Content URL link

Please Note:

  • The Asian Private Banker editorial team will review content and have final say on what is published. Anything published will first be confirmed with the advertiser.
  • The featured image is shown to visitors on the APB site with the article title before they click into the article. It will also be used in social media channels with the logo of the advertiser attached on the image.
  • All materials must be sent 2 weeks prior to the launch date to ensure content is reviewed by APB and previews can be provided to the Client for approval. Delay in providing materials to APB may result in a postponed campaign launch.